Hi, I’m Najala Segura—mother of three, Army veteran, dog lover, and wife of 15 years. Segura’s Crafts started as a personal journey during a challenging time when I was navigating PTSD, depression, and grief after losing a fellow soldier and friend. Crafting became my outlet for healing, helping me process emotions, find joy, and rediscover purpose.
Segura’s Crafts is built on inclusivity and choice. While some of our materials are inspired by lessons in Dialectical Behavior Therapy (DBT) to support mindfulness and emotional growth, we also offer fun, creative supplies for those who simply love to craft. My goal is to provide tools that allow people to decide how they want to use them—whether for self-expression, mental wellness, or simply enjoying the art of crafting.
As a veteran, I carry the Army values—Loyalty, Duty, Respect, Selfless Service, Honor, Integrity, and Personal Courage—into my business. These principles guide everything I do, from ensuring every product is created with intention to building a community of compassion and connection. Though profit is necessary for growth, my mission is to reinvest success into helping others, ensuring everyone feels they matter and are never alone in their journey.